The Pioneers Club

The Confidence Code: Self-Worth, Confidence, & Authenticity in Business Negotiations

• Monika Lerch & Patrick Öffl • Season 2 • Episode 5

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In this episode of the Pioneers Club Podcast, we delve deep into the fundamental pillars of entrepreneurial success: self-worth, confidence, and authenticity. Specifically, we explore the critical role these factors play in the context of how you set and negotiate your value & prices as a business owner.

As you'll see, it's not just about putting on a confident facade - it's about differentiating between you and your business, rooting yourself in authentic self-worth, as well as building the practical skill set of negotiation and selling. 

You'll learn:

1:18 - Introduction to this episode's focus: The role of self-worth, confidence, & authenticity in pricing & assessing your value in business

3:41 - Invitation to your Free 1:1 Breakthrough Session with Your Coach Monika

4:28 - The role of confidence & self-worth in entrepreneurship and differentiating yourself from your business

11:53 - What it means to feel confident vs. act confident

18:53 - The difference in being confident and having the skill set of negotiating

21:11 - Questioning what it means to show up confidently, but also authentically in these situations

22:55 - How your mindset influences how you feel about your value, worth, and prices

31:58 - Practical strategies to put this into practice

Tune in as we share practical tips, real-life anecdotes and actionable strategies to help you step into your power and transform the way you think, act & feel about your worth.

Want more empowering tips & insights? Then join my FREE Monthly Mindset Mentoring and subscribe to my newsletter to get weekly mindset tips on how to gain confidence, clarity, resilience & ease - directly in your inbox.
https://www.monikalerch.com/newsletter/

Also, let us know, Which question would you want us to address in the next episode? Connect with us in our DMs or send us your question directly: https://www.monikalerch.com/send-your-question/

Your Host:
Monika Lerch
https://www.monikalerch.com/
Linkedin: /in/monikalerch/
Instagram: @themonikalerch

Your Co-Host:
Patrick Öffl
https://www.amikifilms.com/
Linkedin: /in/patrickoeffl/
Instagram: @patrickoeffl

Monika This is the Pioneers Club podcast. 


Patrick The community podcast for driven entrepreneurs and leaders. 


Monika Here you can connect with like minded people, create a sense of belonging and gain more agency in your daily life. Hi, my name is Monika and I'm your host. I help impact driven freelancers, entrepreneurs and leaders live their full potential and go from feeling overwhelmed, stuck and confused to being confident, clear-headed and focussed as they go after their goals. As a mindset and systemic coach, I focus primarily on topics such as confidence, high performance, self coaching and self leadership and use my mindfulness based and systemic approach to help my clients thrive with more ease. 


Patrick And I'm your co-host, Patrick, an entrepreneur just like you. I'm an international media producer working on live sports, premium documentaries and digital content. I help people bring their stories to life and work with a global network of partners to create engaging content. I live through the topics of our podcast, just like you, and I will try to ask the questions you might have. 


Monika So welcome back to this new episode of the Pioneers Club podcast. We are very excited to bring this podcast episode to you, and we are going to go straight into the topic, because today we are talking about something that has come up repeatedly when people have approached me as a coach, but also in our discussions with our pioneers. And this is the link between self-worth, authenticity and what it means to assess your prices and your value as an entrepreneur. 


Patrick It's something that's coming up in in all of our discussions, to be honest, that there are so many people in my industry that come up to me, ask me how I've been doing it, how I settled on these issues, and that's why it's so important to talk about it now, because it's everyone is dealing with the same issues. 


Monika And usually a lot of people think that there is a clear answer to this, like there is a formula to assessing your prices, but there is no clear indication or formula for how to assess value, right? Especially if you link self-worth. And we all do this because we are passionate and impact driven in our business. We all have this one part of us that is so deeply linked to what we do that we think that the value that we give to our offers, the prices that we then define, they have to also reflect the value of what we put into, the passion, the love, the ideas, the ideology as well, right. So there is a lot of overlap. And as we are going to see, now we have said we are talking about the link between self-worth, authenticity and value and price assessment. But actually we are going to differentiate a lot of things. We are going to separate a lot of these ideas and concepts, because there is so much that is thrown together and then taken as this vague, abstract mass, and then people are told like, and now go out and do something with that. And actually there are so many ideas that don't really belong together, mixed together. 


Patrick It's somehow that people are using some of those words and those definitions synonymously, and it's like, okay, I'm talking about this. I mean that. And then definitions are getting lost and you don't really know how they interact with each other. 


Monika And just a teaser. Now, this episode is an introduction into a topic which is highly complex and where there are a lot of things to consider. So as we are trying to give you an introduction into this topic, we won't be able to address all the things that go into it. So if you feel that you need more impulses and inputs or even more targeted advice, how to deal with this in your specific case, I just want to remind you and encourage you to book a free breakthrough session with me. In this 30 minute call, we will discuss your goals, your vision, and also the challenges that you might have, even with feeling as if you're not good enough, self-worth, or assessing your value and the value of your offer in the context of a mindset coaching session. 


Patrick So let's dive into it. Let's do what you just said before. Let's take it apart a bit and let's talk about the difference between confidence, self-worth, authenticity, and finding your price and your value. And let's start by talking about entrepreneurship with confidence and self-worth. Why are they so important? How do they go together? I mean, from my perspective, I understand confidence in entrepreneurship. It's about promoting your business, selling yourself. There's confidence that goes into that. But how self-worth plays into that. 


Monika Well, of course we need a lot of confidence when we go into entrepreneurship. Otherwise, to be honest, we probably wouldn't do it. You need to a certain amount of confidence and a certain amount also of naïveté. 


Patrick Sometimes really good to not know what you're going into when you started. 


Monika You really need to have the time frame and to give yourself also the time to grow into everything because there's so much thrown at you in entrepreneurship. And this is something that I hear from my clients as well all the time. We have to learn so much. We have to do like we are not an expert at one thing anymore. We have to do so many different things and while we are still learning them, we actually already have to implement them in a way that will then allow us to be professional and to earn money. So there is a lot of pressure on that. So you need this kind of confidence to be able to go into this experience and say, I am ready to grow into this version of myself. I am ready to face whatever it is that is coming towards me. But also you have to differentiate your self-worth, your feeling of being good enough, of being worthy as a human being, from the specific or the single experiences that you are going to experience in entrepreneurship. Because you are going to go through a lot of rejection. You are going to go through a lot of trial and error. And what I see a lot of people doing is that they link worthiness and the feeling of worth to their momentary experiences. But if you link your worth to the single experiences that you have in whichever way they come, you will struggle a lot. 


Patrick But I guess that's not as easy as someone might hope it is, because we're all growing up very differently. We're raised differently. We have different experiences, so they shape us. So we have this perception of our self-worth. And there are so many different reasons where it's where it's coming from. How do I get to that point where I actually separate these two? I mean, I can't just start up a business and say, okay, I'm the brand, I'm the company, I'm the head, I'm selling myself as a person, I'm selling my services. And then suddenly you're there saying, okay, now it's time for you to separate your person from your services. 


Monika Well, I find it very interesting also that you use this phrase, you have to sell yourself because actually you're not selling yourself. It may feel this way because of course at the beginning you are the only one in your business. You are doing everything. So you, of course, you are selling yourself and your services or your time or whatever it is, but actually you are never selling yourself as a person. You are much more. And this is something that I see with a lot of people that are so passionate about what they do, and they are really driven by a vision and by a mission. They believe in what they do. They are driven by this belief in what they do and what they want to achieve. And it's so personal to them that there really is no differentiation anymore between who they are as a person and what they do in their business. And this is very thin ice to walk on, because as you grow, as you continue in experiences in your business, you will experience more and more that actually the business is not about yourself. It's actually about what your clients need, what your customers need, what your audience needs. And it's really difficult for some people then to see that this doesn't mean that they lose their worth or that they are not good enough as a person, because maybe they see that the audience needs something else simply. But it has never been about them as a person in the first place. And this is very, very difficult to realize, especially when you build a personal brand. I see a lot of people who really do have their face on their business, who really do present themselves as the offer falling into this trap, because there really is in communication, in storytelling, there is no clear separation, but you do have to be aware of it. You as a person are so much more complex. You have so much more that makes you you. 


Patrick It's also not that simple when you have this one person company, and even if it grows and you're getting so much bigger, and I mean, we have a lot of big examples out there who are owner-led, where the owner is still in charge and making all the decisions. I get it from a customer perspective that they're saying, okay, it's a cool company because the owner is still in charge. I still get to call the owner, although the service is still providing. If I have an issue with that, I can call that one person up who's in charge of everything. So it kind of encourages that a bit, that you're still the person in charge, that you are the person. You are the brand behind that person. So it's not really easy, but obviously at one point you have to separate it. Because we've talked about it before, there will come a point in time where you have to step away from the company. Best case it survives, it goes on without you. But what happens to the company when that one person who shapes that company's no longer there? 


Monika And at the same time, of course, you as a person shape the company because you are deeply involved in your decision making, and therefore in setting the course, doing the actions. And this is where this connection then of course, is not irrelevant. So what you perceive yourself as or how you perceive yourself will affect the decisions that you make, will affect the kind of the actions that you take. And I really like to introduce my clients to the cognitive triangle here, because it makes it so easy to see how your thoughts, how your beliefs about yourself, about the situation, whatever it is. So your thoughts about how worthy and valuable you see yourself or your service in your offer will determine then how you feel about everything, about a certain situation. And then it will, of course, determine what kind of action you. Whether you are going to go into a negotiation, into a pitch confidently and like motivated also to show them the kind of opportunity that you want to provide them with. Or whether you are going to go into this. Let's let's take the example of a pitch. You're going to go into this pitch hesitant, doubting yourself, minimizing what you are able to do because you don't want to overpromise because you feel like you are not good enough. And therefore of course showing them also that you are not sure. And there is the saying like if you are not sure about yourself, why should anyone else be? 


Patrick I can share a personal story when it comes to self-worth, confidence, and how that goes into pitching. In that case, myself, for a project for a job that I had. And it was this, it was presented to me as this huge project, and I didn't know anything about it in the beginning. It was just, okay, come in, we’ll present everything to you. And I prepared for it. Just sitting down thinking to myself, everyone saying you get bigger and better projects by being confident, by staying calm, being in that negotiation and showing them that you are the person for the job. Even though you don't think it and internally you might feel the bubbles and you're like super agitated and nervous, but on the outside you should portray confidence and calmness. So I remember going into this meeting and I sat down with the CEO and the CFO of the company, and they were asking me, so what did you do? What did you do before? What are the projects that you worked on? This is so big. Can you do that? What's your prize? All of this standardized questions that you have when you go into those sorts of meetings and discussions. And I thought to myself, I'm going to try it now. I mean, it's a hit or miss thing. I really want this thing. But I'm trying to act confident. I calmed myself down. Or as I now know, I acted calm. I wasn't calm at all. And I tried to act like I knew exactly what I was saying, exactly what I was doing. And I sold my I sold the shit out of myself basically. It worked in that case because I took the speed out of it. I really slowed things down. I let the other side talk, and that basically showed that I had the confidence in myself, and I want to stress it again, I wasn't. It's just how you act in those kinds of situations and other people, how other people see you. It has nothing to do with how you feel on the inside. And it's it's still today. So much work going into these meetings and doing the same thing over and over again, because it's you're always asking yourself those questions, am I good enough for this? Can I do this? How can I be confident in, I don't know, a group of people who are so successful. So it's this always and always showing up and working on it that's really hard, but it's important to do it. At one point you have to start. 


Monika So there are a lot of things that went into this story, and it sounds very… at least what you were trying to say in this story, it sounds pretty simple. Act confident when the situation demands it, because this is what will actually give you then opportunities to grow as well, to go even further and see how you are going to be able to achieve what you set out to achieve. But there are a lot of things that went into this, what you just said. First, you have a lot of experience. So one thing that we do have to say here is that it's not about faking it and being arrogant about showing up for things that you really are not qualified to do. But you had the experience, the assets, the skill set to a certain degree. As we know, you have to reach a little bit higher, you always have to strive to go for things and opportunities that are a little bit outside of your comfort zone to continue growing. But still, you were not kind of selling yourself and absolutely not having any any skill sets here. 


Patrick But what you have to say to this, and yes, that's totally true. You have to see it yourself that you have that skill set. That's very important. 


Monika And that's exactly what I mean. So here is one thing that comes into this where a lot of people struggle. This is about owning your abilities, your capabilities, your skill sets, your achievements. And there are a lot of tools that you can use in order to start owning your expertise even more. But this is already something that trips up a lot of people because they really minimize, downplay everything that they have already done in order to get to this point, to be invited to this pitch. Or they minimize what they have done because they simply don't feel comfortable to own their part in their success. The other thing is that there is a difference between acting confident and feeling confident. And this is exactly what you said. 


Patrick When I think back to that moment, I can still feel it in my body how nervous I was. And I wanted to to look and sound and everything should have been confident about me. But internally I didn't feel it at all. And I was always like, okay, I think I'm messing it up because I sound like this, or I look like this and I'm doing this with my hands or whatever. So there's a big difference on how you feel and how you are seen by other people. 


Monika Actually, that's really okay. That's this belief that you have to feel ready and you have to feel a certain way in order to be able to do a certain thing. There is a connection there that a lot of people establish, which I don't really see, especially I don't really see and I don't accept because it also stops you from showing up in new ways and trying out new things. And this is exactly what you need in order to collect evidence for yourself that you are able to go into this meetings and show up in a way that will allow you to then get the job. If you waited until you felt completely confident, you would have to brainwash yourself. And actually, our brain would still probably, because you're smart, your brain would still argue with you because you are just not providing any evidence for what you are trying to suggest. Like, oh yes, I can handle this situation. Where do you know that from? 


Patrick Yeah, I honestly think you would never feel ready because there are always things in a job. And I mean, just look at the job postings out there. There are things in there that you always feel like I can't do all of these things. So when you wait and wait long enough to feel ready to do all of these things, I think that's it. 


Monika This is exactly what it's like. People say, like, I'm going to go to the gym when I feel ready, like, when are you going to feel ready to go into the gym? Probably never. Or you are going to have the chance once per month and then you are going to train and work out. This is not effective and this is also a lot of coaching work will then focus on rehearsing situations so you can rely on your ability to show up in a certain way to do the behavior, and then you can start investigating your feelings and your emotions in the situation. And the more you repeat the situation, the more you repeat the behavior, you will see then also that the emotions and the feelings change. So there it is a behavior led change practically. And the third thing that you just said though, and one thing that I really want to highlight, because this is so important in this whole discussion, is that there is a huge difference between skill set and confidence. You can be confident in yourself even though you lack a skill set, and you can be really good at something and have a skill set and still lack the confidence. And this is especially true when it comes to negotiating and selling. A lot of people will think that once you are confident, you will automatically be able to negotiate your worth, your value, and sell yourself, which is absolutely not true. Negotiation and selling are really skill sets that you have to learn. 


Patrick It's also something that you have to try over and over and over again, because you can read a book about it as much as you want. But if you're not in that room, if you're not across from that person who can say and do, that's maybe not in that book, and you have no idea how to react to a certain situation like that, you will fail nonetheless.


Monika I don't know really where this comes from, but this is a very common misconception that once you are feeling confident enough to show up authentically, you will just know what to say. 


Patrick I wish it was that simple. 


Monika I really wish it were that simple too. But also, if you look at how communication in other settings works, how we quarrel, or how we discuss certain topics, if you have a very productive discussion with someone, it usually is not about being authentic and confident or not. It's actually about listening to each other, applying certain arguments, ways of arguing, identifying what the other person is actually saying, meaning, listening between the lines. Whatever it is, there is a lot of things that go into it without looking at the professional side of mediation and so on, because there are a lot of tools and methods that come into it as well. But here as well, in selling and negotiating, it really is not about just feeling confident in being able to show up as yourself. And this is something that I do tell a lot of people who come to me because they want to start a coaching. I do find that people oftentimes mix the two together and don't really realize which one they are looking for, and oftentimes it is just the skill set that they are lacking. 


Patrick So now we've talked about self-worth and confidence and how they go together and how you can show up. And what's the difference to a skill set. But, when I think about all of that. How does authenticity play into that? Because honestly, I can do all of this. And let's say for a moment now that I'm okay with my self-worth, I'm super confident I have the skill set. And then comes authenticity into play. And I want to be or I want to try to be my true self. Is there a fight going on between the confidence and the authenticity part of myself, or how do I basically incorporate the two of them? 


Monika Well, ideally, we want you to feel confident in being able to show authentically. Now, what does this mean to show up as your true self? I would actually challenge and investigate this term a little bit more because your true self will be very different depending on what kind of situation you're in, what kind of stage in your growth you are in. There is no fixed true self of yourself. Of course there are values, there are certain beliefs and certain mindsets that you have and that you should have. But the way that you are going to live them and show them is going to be different in different kinds of situations. And staying authentic, therefore, in how you do things and what you do can show up in very different ways. Having the confidence of yourself to be able to show up authentically in different ways again, this is, of course, something that we do want you to feel and experience. Whatever the kind of situation it is that you are then going into. 


Patrick So when we talk about authenticity in different situations and in different situations, in your growth paths, for instance, there is one situation that we really need to talk about, and that's negotiating and pricing. When I, especially when I think back to my experience in this, it's been a hell of a way to get to a point where I can negotiate confidently about the price that I want to have for myself and for my services. 


Monika Yes. So we have started talking about self-worth, confidence, authenticity. And all of this plays into the into this experience or into this area of setting your prices and negotiating your prices. And this is also something where I see a lot of people then getting nervous, even though they are confident in themselves or being hesitant to go into these situations because they maybe don't feel confident in themselves. Whatever it is, these situations are oftentimes triggers for us to then investigate a little bit deeper into where we might not have really put everything into place in the preparation. So in the preparation, being like, you rooting yourself in your self-worth, in your authenticity and in your confidence, but also you rooting yourself and how you approach the situation in factual, procedural knowledge about how to lead these kinds of discussions, and also then setting boundaries where you would say, this is okay for me and this is not okay for me. Because what I see a lot of people doing in these kinds of situations is that they will go into this with a lot of fears about rejection, fears about missed opportunities, fears about missing even the one opportunity. A lot of people feel like this is the one and only opportunity. And this then also determines how they feel about themselves and their skill set, how much power they feel that they have in the negotiating situation. And once you are not really deeply rooted and prepared for this situation, once all of this comes up and you have to find a solution in the situation, then the anxiety really kicks in. And then you are at a disadvantage in these kinds of negotiations. So whether it's self-worth, I don't know really whether it is self-worth in these situations, that is the biggest trigger. I think it's oftentimes a lot of things that are going into this. 


Patrick But we're going deeper into the whole negotiation part in our next episode, when we have this really cool book that we're going to discuss, from Chris Voss, never split the difference. But when we come back to the pricing part, how authenticity and confidence influence our pricing for the services that we offer. And also for what you said, we have to separate actually, ourselves. What is it that we have to do to. Come to a decision, you know. How do I find my price? And you're going to correct me now. And you're saying it's not my price because I should separate myself from the services. But how do I get to that point? 


Monika Well, that’s… We both are not business coaches. There are a lot of different strategies of how to define your prices and this is also very industry specific, which is also why I'm very skeptical when people come, again, we have talked about these superficial goals. We have talked about how people take a number that other people use in a completely different industry and define it as their number as well, just in order to assess their worth in a certain way. This doesn't really work, because price is going to be determined by a lot more than just about your abilities and your worth. It's just the reality of things that you are acting within a certain setting, a certain market with a certain competition. All of that you have to consider. However, there are a few things that you can look at when you start going into these thoughts and look at what is actually driving you. Now, from a mindset point of view, I see a lot of people going into this from more of an emotional standpoint, because they claim that they should be able to charge a certain amount, and not having done the market research or not being able also to identify how this is going to be justified in the eye of the customer. It's not a problem to go for a higher price if you can actually justify towards the client why this is worth it for them, not for you. Not because you as a person are great, not because you have a great skill set, but why it will help them solve a certain problem, issue, that is worth this kind of money. 


Patrick Yeah, I mean, we have that discussion right now in our industry, in my industry actually, where we're missing a lot of skilled workers and we have had certain prices for a very long time. We haven't raised the prices in a very long time. And now these skilled workers are missing and people are talking about, okay, we need to pay them more because otherwise we we won't get these people anymore and we need them to produce the content that is asked for on the market. So yeah, it's always like what's in demand? And then obviously when you're starting out in the industry right now, I would do the same thing I did back then. I would ask people in the same position doing the same projects like, hey, what is your price range? What are you charging for certain services? And then you just have to, that’s personally my case, just ease into it. Like what can you charge for certain projects? Because not every project will be the same. 


Monika What I do see a lot of people tripping up on in this approach when they do something like this, is when they really do have an issue with their self-worth, with feeling not good enough, that is sabotaging them in seeing things more clearly, going into this with a more open minded, you know, curious… Because this is the state that you want to make these kinds of decisions in you want to be open minded. You want to be curious. You want to take in a lot of different aspects informations in order to make an informed decision. But if you are being influenced by certain fears, self-sabotaging thoughts, limiting beliefs, behaviors, whatever it is, it limits your vision. Practically, this is what happens. And what I see a lot of people making is that they hear those prices from others. Then maybe because they are new, maybe because they are trying to compete with certain people, whatever it is, they set their prices lower than that, and then they try to overdeliver in a way which is completely unsustainable. So what I see a lot of people who feel, who struggle with feeling not good enough and who can't differentiate that from what they are doing as a business owner, as an entrepreneur, is that they will sell themselves short with ridiculous prices where they will work themselves into burnout and at the same time delivering so much more than they would have to deliver because they are trying to convince others of their worth in their doing. What they are actually trying is to convince themselves of their worth, right? Because they want to do and give more than the client actually needs oftentimes. The client will then oftentimes be overwhelmed. 


Patrick And it undermines actually their long term goal because they want to go up to that price where the other people are right now, they want to get to that position and want to get those prices. But if you're selling yourself short in the beginning, it's so much harder to get up to these prices because you basically train your clients that for whatever they're paying you now, you're always over delivering and it undermines you, your services, and on a bigger scale, the entire industry that you're in because you're setting your prices down for everyone because suddenly everyone's asking, okay, why is this person so much cheaper? 


Monika You’re price dumping. 


Patrick Exactly. 


Monika While actually trying to convince everyone that the quality that you deliver is the finest and highest quality. We know from pricing psychology and value perception that what doesn't cost anything isn't worth anything, right? So even if you have the finest quality, if you put a price that is pretty low on that, people will perceive the value as pretty low. That's also then what sometimes leads to people feeling the pressure to have a set to set a higher price, and then they go even more into over delivering because they are still being driven by this feeling and this self-sabotaging behavior of feeling like they are not good enough, and therefore trying to prove themselves and trying to convince others and themselves of their worth. So actually, to boil it down, there are a lot of things to consider. Which is why, again, we already said this is an introduction into this topic, but definitely not the end of this discussion. But there are a lot of things to consider, and if there is just a few things that I would keep in mind, it's one to actually try to go to the root of the problem. And this means to not try to find a conclusion in, oh, I don't feel good about the situation of negotiating or saying a certain price. This must mean XYZ. Actually just really go into the situation and look at what is driving this perception in the moment. Because just like we said, it might be a lack of self-worth, it might be a lack of self-confidence, but it could also be an overlap of self-worth and the worth of your offer. It could also be a lack in skill set that you are just really feeling, because you really don't know how to act in this situation. The second thing that I would then also look at and do is definitely to separate your personal worth from your business worth, from the worth of your offer, and also to define yourself as a person. This is a separate kind of work that you need to do in this field then to define yourself in broader terms than just your business. And of course, if you are a business owner who is very passionate about what you do, and especially if you are at the beginning, your business will mostly be all consuming. But this is why it's so important to keep your focus still on the different areas of your life, and there are beautiful examples and exercises that people can do then, in order to still perceive themselves as the complex being that they are, which is made up of much more than just the state of their business at this specific point of time. And the third thing is to do your market research and focus on your clients and their needs in your business, and not so much on yourself. And if you notice that it becomes about justifying yourself, it becomes about proving your worth, proving yourself, you will want to actually look at these kinds of patterns, because they may be sabotaging what you are actually trying to offer to your client. Because your business really exists for your client, not for you. 


Patrick So when we go back to where we started, when we said today, we're exploring a link between self-worth, authenticity, pricing and entrepreneurship, what we actually came came to the conclusion now is that we shouldn't link them too much. We should separate them, look at them from a little bit of a different perspective. They are all important on their own. We have to look at each one of those things. But it's not this synonymously used word. Okay, confidence, authenticity, everything is basically the same thing. And as soon as you have one, your business will thrive. 


Monika It's a little bit like this saying, assess your worth, then add tax. It does sound catchy. I have seen it on many Instagram posts, but it really is not true in this sense of that this is your worth. Yes, it is the worth of the service, of the performance, of whatever you are offering. And in this sense, it is helpful to think of yourself as an entrepreneur, as acting in a specific role in a specific setting. But you as a person and your worth is much more. You have many more roles that you fulfill in your life. You are a partner. You are a brother. Whatever. It is so many things. You are a sports lover. And the business side, the business role, is one thing and the value that you ascribe to this role is important, of course, and you do have certain ambitions here, which is completely fine. But you have to look at this in a much more differentiated way than people usually go into in this discussion, like, oh, what am I worth? What is my creativity worth? So I hope you liked this discussion and I can't wait to hear back from you what you have learned from yourself, how you maybe think about this topic differently, or whether you have recognized certain situations. Still a little reminder though. This is just an introduction into the topic, which is very complex and as you have heard, there is so many things to consider. So if you really want to go into this discussion a little bit more in depth and more personally, looking at your specific approach to this topic and how you act in these kinds of situations, how you feel about yourself, how you feel about your value and your offer. Then book a free breakthrough session with me in which we can just focus on you. How you can actually thrive within this question of how to own your worth, own your value, and go into certain situations confidently. You will find the link in the show notes. 


Patrick If you enjoyed this episode, share it with your fellow entrepreneurs so they can listen too. Grab the link in our show notes and send it to them. 


Monika If you're looking to join our tribe of movers and shakers to get a sense of belonging and fresh insights, join our Pioneers Club community. The link to our community is waiting for you in our show notes as well. 


Patrick And don't forget to connect with us on LinkedIn or Instagram and let us know what was a helpful thought or insight that you gained from this episode. 


Monika Have any questions or ideas for us? Head over to our LinkedIn or Instagram pages and tell us. We read every submission and would love to answer your question in a later episode too. So thanks for joining us. 


Patrick See you in the next one.